The Role of Market Efficiency Intuitions in Consumer Choice: A Case of Compensatory Inferences
نویسندگان
چکیده
Vol. XXXVIII (August 2001), 349–361 349 *Alexander Chernev is Associate Professor of Marketing (e-mail: ach@ kellogg.nwu.edu), and Gregory S. Carpenter is James Farley/Booz-Allen & Hamilton Professor of Marketing Strategy (e-mail: g-carpenter@kellogg. nwu.edu), Kellogg Graduate School of Management, Northwestern University. The authors thank Dawn Iacobucci, Angela Lee, Brian Sternthal, Alice Tybout, and the three anonymous JMR reviewers for providing valuable comments on this research. ALEXANDER CHERNEV and GREGORY S. CARPENTER*
منابع مشابه
Designing a new marketing model for retailers of fast-moving consumer products (Case study: Retailers supported by Saman Bank)
Retailers are using new technologies to meet the ever-changing needs of consumers. The most important factor in determining the rapid consumption of products is their sales speed. Increasing the level of competition between retail units and expanding the range of customers' choice, has caused these units to pay special attention to customers who make instant purchases. In this regard, Saman Ban...
متن کاملبررسی رابطه همخوانی شخصیت مصرفکننده با برند، هویت پذیری مصرفکننده از برند و نیات رفتاری پس از خرید
In today's rapidly changing and highly competitive market, organizations are always looking for new ways to gain and maintain competitive advantage. For this reason, the brand personality as a prominent issue is discussed and marketing activities with the aim of having customers who believe brand character and distinguish and prefer it from competitors and as well as strengthening communication...
متن کاملHedonic Pricing under Uncertainty: A Theoretical Consumer Behavior Model
A model of consumer behavior has been formulated by using an additive utility function and the hedonic pricing approach, in a virtual market. Since, there is a time lag between ordering and purchasing products (goods and services) online and receiving them, it means the consumer makes decision under uncertainty. The level of satisfaction with products with distinctive characteristics is describ...
متن کاملSupply Chain Analysis of Fresh Guava ( A Case Study )
The present study was focused on supply chain analysis of fresh guava in order to evaluate existing marketing supply chains (SC1: Producer - Consumer, SC2: Producer - Retailer - Consumer, SC3: Producer - Commission agent - Retailer - Consumer, SC4: Producer - Commission agent - Wholesaler - Retailer - Consumer) for two variety (allahabad safeda and apple guava) of guava. The gross marketing pri...
متن کاملThe Purchase of Foreign Products: The Role of Brand Image, Ethnocentrism and Animosity: Iran Market Evidence
Consumer purchasing decisions relating to foreign products are influenced by economic, psychological and sociological factors. This study attempts to relate such rarely studied variables as animosity and ethnocentrism to concepts taken from consumer behavior which are brand image and purchase intention. Consequently, this study attempts to provide insights into how brand image, consumer ethnoce...
متن کامل